Otodom's brand model: Lighthouse

Otodom is the most popular Polish internet platform which supports buying, selling and renting real estate. We accompany people with making the most important life-changing decisions, making the process much easier and comfortable.

Thanks to technological abilities of our platform and our experience we inspire and support real estate agents and developers with their ambitions

Goal

To make our users feel secure and have the opportunity to make conscious decisions.

Vision

A lighthouse, authority within the sector. Focused on needs of its clients and powered by data.

Mission

Supply customers with unique value, through products and services supported with data. Answering both rational and emotional needs we exceed their expectations.

Insight / Analogy

Decisions regarding real estate change lives the same way a new partner does.

We have high requirements and expectations to find the right real estate, but at the same time we have little knowledge and experience. this make us lost within the decision-making process.

Even if we try to rationalise our choices with logical arguments, often emotions come into play. We follow the heart more than the mind.

Apartments and houses speak to us, they have something special about them.

The process of looking for a home is like searching for your second half.

Brand direction

Our goal is for Otodom not only to be the leader in the real estate market, but also a Thought Leader, a lighthouse.

We have everything to play a crucial part in the real estate market’s ecosystem and to be a guide in a complex process of looking for, buying and creating homes for the people.

We combine all our assets: business knowledge, long-time experience, unique data, ll connected with empathy and deep care of the experiences of our clients to alow them finding their HAPPY PLACE.

We introduce holistic matchmaking for real estate market.

Brand Equity

Otodom supports people every step of the searching for and buying real estate way.

Thanks to a long-standing experience and large amount of data we understand the needs of our users and what’s important to them.

Otodom is a number one web address when it comes to selling or renting real estate.

Everyone can find something suitable here - a house or and apartment, modern or traditional, primary or secondary market, practical or with character.

We are a platfrom which connects Homes with their People.

Simple

We tell simple love stories between homes and people. Stories that inspire and with which everyone can identify.

Unexpected

We reverse traditional roles and personalize homes which are looking for their owners.

Concrete

We have homes with a soul and we portrait them through meaningful & memorable stories and visualizations.

Credible

We tell stories of homes while making them believable by our UX, enormous amount of knowledge and useful tools.

Emotional

We bring forth full spectrum of emotions and make people feel touched, nostalgic and happy.

Stories

Simulations of stories which are relatable, which can be listened to multiple times and which inspire us to have the courage to make a change.

in consequence

encourage to visit otodom.pl, in search of HAPPY MATCHMAKING

Archetype

The Matchmaker

Listens deeply to the needs of the people to satisfy them and co-create their needs regarding real estate. He has the courage, empathy and knowledge necessary to effectively connect people and homes.

Hero

courageous
taking care of growth
effective

Caretaker

empathetic
supportive
fair player

Lover

full of passion
honest
inspiring