Data is a crucial part of Otodom’s communication. Data visualization is a part of the branding, so it’s not only informative, but also strictly branding.

Charts can be used in designs and graphics which cover more than just information. It is therefore important to ensure proper readability and data presentation.

Charts are minimalistic and clean and this is the level of simplicity that should be taken into account when designing diagrams, tables or any other forms of data visualization. It is recommended to use shades of colors, where the most important information is marked with Green, while other elements use shed of Navy or Green.

Data should always be presented as charts or diagram, which can be unattractive. To make them more presentable it is recommended to use basic shapes and flat colors. Use main brand colors in different shades, without too many colors in one design to create the right brand value.

Each chart should have a visible description and data source.

Here you can see the line charts’ examples: on white and Navy with color accents. These graphics are examples and serve as an aesthetic reference. It’s recommended to always take proper data visibility into consideration.