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Brand Design Identity

Otodom Brandbook is a comprehensive tool for conducting brand design around the Otodom brand in a uniform and coherent way. Here you will find information and guides on the various design elements that make up our visual identity.


The heart of the Otodom brand design is the Logotype. The Visual Identity System provides for different variants of the logo to achieve consistency and recognition in each scale of the composition.


A simple and distinctive font becomes a great tool for application interfaces and websites where clarity and efficiency at any size is a must.


Developing the idea of connecting a rectangle with a circle, the Otodom layout building system was created. A simple block mechanism leaves a lot of potential for adaptation, while maintaining cleanliness and consistency of creation.