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Variants

Otodom's logo was designed by changing one 'o' to a geometric symbol. This gave the logo a unique and timeless character. The Visual Identity System includes different logo variants, to ensure coherence and recognizability in all sizes and composition options. 

The basic variant is called Logotype and is the main and recommended representation of the otodom brand. Depending on the context an circumstances is it allowed to used the other two variants as well. Logo Symbol is a variant in which the graphic symbol was taken out of the logotype and placed on the left. The Logo Minimal variant is a simplified version of the symbol from the Logotype and is meant to be used mainly in smaller scale.

Logotype
Logo Symbol
Logo Minimal

Main logotype

Logotype

Otodom's logo combines letters and a graphic symbol, that is why it is called a Logotype. A special solution within the logo is the use of metaphorical symbol instead of the letter 'o', which represents Otodom. The visual solution allows good readability of the name, thanks to soft curves of the inner circle and outer square which add orginality to the logo. 

Psychology pf perception of this type of contrast in combination of shapes is that this visual solution catch the eye and makes it more memoriable. The logotype can be used in different variant, along with the Basic one on a white background is recommended that it's used in Negative version.
Negative
Monochromatic
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Last update: 2022-01-26

Proportions and safe space

The Otodom logo was designet witha appropriate proportions, determined on the basis of dimensions of individual elements and how they interact with each other. The symbol is the unit that determines proportions. It is forbidden to midified the estabilished proportions. 

A safe space is a contractual minimal space around the logo, where no other foreign graphic form can be present (another logo, graphic, etc.) Minimal safe space for Otodom's logo is set by the size of the symbol from the Logotype. 

Whenever there is a need for a larger free space around the logo, to keep it's proper exposition, a widened safe space should be used. It is set by a double size of the symbol. 

MINIMAL SAFE SPACE
WINDED SAFE SPACE

Use on backgrounds

Otodom's Logotype uses two colors, that's why there are a few rules to follow. 

The basic Logotype can be used on white or light backgrounds which provide proper contrast for the symbol. The Logotypeee in its negative version can be used on dark backgrounds, especially navy. To provide proper readability this variant is also recommended for photos. 

Whenever a logo variant is used on a color outside of the main color palette, a white, black or Navy logo should be used.

Minimal sizes 

Minimal size of each variant for Digital and Print are described here to ensure proper visibility and readability.

Otodom's logotype should always be wider than 10 mm in print and 100pixels in digital environment.

Print
10 mm
Digital
>100 PX

Logo Symbol

Logotype alternative

A well designed logo needs a number of variants to work well in different circumstances. Thanks to these variants it can be used in different modules and on different formats. 

Logo Symbol is an alternative to to the Logotype, and can be used in smaller scale. It works especially well whenever we want to used the symbol along with the full name of the brand and to establish a formal / business character of the brand (e.g. in footers)
Negative
Monochromatic
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Last update: 2022-01-26

Proportion and safe space

The Logo Symbol variant was designed to specific proportions, in the same way as the basic Logotype. The same rules for the safe space are applied to the Logo Symbol version. Safe space is a contractual minimal space around the logo, where no other graphic form can be present.

It is forbidden to modified the established proportions. The graphic is only illustrative. Always use the authorized logo files.

Minimal sizes

Whenever a smaller logo needs to be used the Logo Symbol variant should be used for sizes between 8 and 10 mm.

Print
8 mm
Digital
<100 PX

Logo Minimal

Small scale

Whenever the Otodom logo is to be used in really small scale (below 50 px or 6 mm width). It is allowed to use Logo Minimal version of the logo. This variant is a maximum synthesis to be used in small scale. It is a simplification which uses the rhythm of the logotype and its readability.

This variant should be used only according to the rules established in this Brandbook. Logo Minimal should be used strictly in small scale. This variant is an alternative in situations when the minimized logotype is not readable enough.
Negative
Monochromatic
Download files
Last update: 2022-01-26

Proportions and safe space

The Logo Minimal variant was designed to specific proportions, in the same way as the basics Logotype. The same rules for the safe space are applied to the Logo Symbol version. Safe space is a contractual minimal space around the logo, where no other graphic form can be present. 

It is forbidden to modified the established proportions. The graphic is only illustrative. Always use the authorized logo files. 

Minimal sizes 

For a very small modules (below 8 mm and 50 pixels) the Logo Minimal variant should be used. 

Print
5 mm
Digital
50 PX

Co-branding

Otodom's Visual Identity System allows the logo to be used with other logos. Rules set here should always be used along with the safe space, to ensure readability.

co-branding
Budowa

Symbol

Symbol is one of the basics elements of the Visual Identity. In case od Otodom's branding the symbol is being used instead of the letter 'o'

The Symbol can be used separately, however the full name of the brand needs to also be present within the same layout. E. g. the Symbol can be used ass a profile graphic, when the name of the brand is next to it. The Symbol is meant to identity the brand in icons, avatars and other social media profile graphic forms.

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Last update: 2022-01-26

Tagline

A slogan of the brand "Adresujemy marzenia" also has it's own graphic form. It follows the code of the Identity, where a green circle representing the Otodom brand also serves as a dot at the end of tagline. 

Tagline "Adresujemy marzenia" can also be used with Logotype.  It can be use in the same line as the Logotype in two arrangements (horizontal and vertical) and in two versions (one- and two-line). The minimal distance between the Logotype and the slogan is half the widh of the Symbol. 

The tagline can be used outside of the Logotype, however it is recommended tha these two elements are still close together. 

tagline
tagline + logo
Download file
Last update: 2022-01-26
Download files
Last update: 2022-01-26

Forbidden practices

The Logotype keeps it recognizability and integrity whenever it's being used the proper way.

The logo should not be distorted or modified. It is important to use the official and authorized logo files. Do not modifythe designs on your own. 

Don't change colors
Don't change proportions
Don't change letter sizes
Don't use effects
Don't change composition
Don't change typography
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