Sub-brands which are being created by adding a name after "Otodom" are called derivative brands.
A dedicated symbol for that kind of a sub-brand can replace the main symbol and function in the same way as the Otodom's logotype. The sub-brands' color can be derived from the additional color palette or an additional color which works with the Navy can be created.

A unique tool that will keep you up to date with the current situation on the housing market and its surroundings.

New tool which is a mortgage calculator (support for the buyers on their way to get mortgage and counting their creditworthiness).

Educational and inspirational content for real estate agencies and developers.

Program which supports real estate agents in their sales efforts through intensive promotional operations.

Second type of otodom's sub-brands is a dependent sub-brand. This type of brand has its own name and does not directly refer to Otodom. Dependent sub-brands can be great logos for events, social initiatives or loyalty programmes. A dependent sub-brand needs to be established within Otodom. We can achieve that by using visual elements of the brand identity such as typography or the main green colors of the shape of the square.

Additionally these sub-brands offer additional variant with subtext "project of Otodom" which informs about the affiliation. This subtext uses Logo Minimal as it's small and has an informative function.

Agent PRO is a long-term program which main goal is setting standards and the best practices for real estate agents and providing real PRO tools which can be synonymous with a professional agent. We create a canon of real estate agent, meaning standards which every professional agent should follow for their own satisfaction, respect and success.

Within the sub-brands there is also a sseparate category: Projects. The Patterns can be used to create a logo for a specific project. A precedent sub-brand Agent PRO uses a Pattern of a derivative sub-brand, even though under its umbrella it also has sub-brands which use an independent pattern.

The structure of each sub-brand should be estabilished internally and the Patterns do not have an effect on sub-brands or projects.

Otodom's project which supports the agents with virtual presentations of their current listings.

Otodom's project which popularizes best practices amogst real estate agents in Poland and through which each year the best agencies and agents are being chosen.